Recently, we presented evidence supporting the existence of a novel
quantum phase in the vicinity of a metamagnetic quantum critical
point in Sr3Ru2O7 . In this talk, I describe an extensive
follow-up project which shows that within this phase, the resistivity
becomes highly anisotropic when a small in-plane field component is
added to the large out-of-plane field that promotes the metamagnetic
transition. The characteristics of this anisotropy will be discussed,
and compared with previous intriguing work on semiconductor 2DEGs .
 S.A. Grigera, P. Gegenwart, R. A. Borzi, F. Weickert, A. J.
Schofield, R.S. Perry, T. Tayama, T. Sakakibara, Y. Maeno, A. G.
Green & A. P. Mackenzie, Science 306, 1155 (2004) and references therein.
 M. P. Lilly, K. B. Cooper, J. P. Eisenstein, L. N. Pfeiffer, and
K. W. West, Phys. Rev. Lett. 82, 395 (1999).