Magnetism arises from electron-electron interactions in a solid, and its manifestations range from ferromagnetism (which is seen in fridge magnets or your iPod), to more intricate forms of order such as antiferromagnetism which are harder to `see’. Most such forms of magnetism can be viewed as simple classical orders - they can be viewed, in a simple cartoon picture, as a state in which there is no `entanglement’ of the spin degrees of freedom on different sites. More delicate orders, which necessarily involve strong entanglement of spins on few or many sites, are often found in frustrated magnets - materials where either the geometry or the interactions prevent any simple `classical order’.