Ripples propagating on the event horizons of black holes precisely mimic
the flow of heat and charge through a strongly correlated medium. This
remarkable fact builds upon insights from the 70s showing that black
holes possess thermodynamics properties. I will describe how this
connection, known as holographic duality, has recently lead to new ways
of thinking about thermal and electronic transport in unconventional
metals. I will argue that, in moving beyond the 100 year old
quasiparticle paradigm for transport, these ideas can help to demystify
some of the exotic behavior of these materials.