Rare earth pyrochlores, with a chemical formula A2B2O7, exhibit many interesting features. Depending on A site rare earth elements, spin ice and magnetically ordered phases are shown in several experiments. Moreover, they have been also focused as possible candidates of U(1) spin liquid. In order to explore such versatile phases, we study the pseudospin-1/2 model, which is quite generic to describe rare earth pyrochlores with integer spins, in the presence of spin-orbit coupling and crystalline electric field. Using a new `gauge mean field theory', we show the possible ground states, corresponding to several phases listed above.