AdS/CFT provides a working model for quantum gravity, allowing us to ask questions about observables at spatial infinity. The next challenge is to understand quantum gravity when infinity cannot be accessed due to a horizon. The simplest example is de Sitter space, where observers are trapped inside horizons due to a positive cosmological constant. dS/CFT is an attempt to adapt the successful mathematics of AdS/CFT into the de Sitter context. The difficulty is then with the physical interpretation, which must change due to the different causal structure of spacetime. After reviewing the state of the art, I will discuss a new interpretation of the existing dS/CFT model, which may lead to a successful description of the physics inside an observer's horizon.